The Music DJ Is in Peril
There are some amazing personalities generating compelling radio and creating fans, but if you drive coast to coast you will find that they are the exception — at a time when FM needs to be [...]
Game: Name That Sounder
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Game: Guess That Viral Sound
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Game: What’s That Sound?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The Disruptors
Routines are useful, but the downside is they can create rote behavior. In real life, breaking news, a loud noise, or the ping of an incoming text disrupts our patterns and forces us to pay [...]
It’s Your Ear More Than Your Eye
“It’s your ear more than your eye,” said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important [...]
Five Benchmarks for New Shows
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Five Benchmarks for New Shows
You never get a second chance to make a first impression. Many shows ultimately succeed or fail based on how they start in their first 60-90 days. For a brand new show, benchmarks are a clear, [...]
