What to Do in the Spot After Spotsets
If you listen to drive time radio across the US and Canada, you notice that most entertainment segments air before commercials and only a produced station ID or jingle [...]
Show Sponsors: a Checklist
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Show Sponsors: a Checklist
US radio ad revenue is flat at best, some companies are losing money and 2018 could be another tough year. Today’s successful on-air talent is stepping up the initiative in assisting the sales [...]
