A Smart Way to Use Social Media
The Randy Lane Company coaches talent to share personal experiences to enrich their connections with listeners and build relationships. A perfect example is Randi Chase, the morning host [...]
Capture Listeners With Serial
Audiences are captivated by episodic content like the dramatic series Yellowstone, the melodramatic series Virgin River, and successful podcasts like True Crime All the Time. Each episode reveals [...]
The Most Impactful Advertising
The most effective advertising is based on three primary components: Strategic Campaigns We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember [...]
Creating Fresh Content
One of the top challenges for radio shows and podcasts is creating fresh content. That’s why we created a comprehensive daily planning checklist to help jumpstart new content [...]
Planning Your Sequel
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Planning Your Sequel
Last week, we discussed how radio shows and podcasts benefit from following the movie industry’s practice of producing sequels to keep audiences coming back to popular storylines. Once the public [...]
Your Show Needs A Sequel
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Your Show Needs a Sequel
The secret to success is getting listeners to come back to your show. Serial content gives listeners a specific reason to continue listening in the moment or to revisit your show tomorrow. The [...]
