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Have you ever seen an amateur try to do the work of an expert? Imagine a surgeon inviting an average person to try their hand with a scalpel, or a World Cup soccer team bringing a fan down to the [...]

In the latest addition of AdAge, M.T. Fletcher states that cable TV is dying, broadcast TV is on life support, and traditional sports like NFL football viewership have been declining. [...]

In last week’s Content Ideas, we stressed the importance of drama to generate ratings. Here are four effective ways to create drama in your show. Storylines One of the best ways to engage [...]

Dictionary.com defines drama as “a dialogue or story involving conflict or contrast of character.” The most listened to audio shows and the most viewed TV shows are fueled by high drama. [...]

Many of us are feeling disconnected, lonely, fearful, nervous and even panic stricken during this quarantine. Radio’s secret sauce, its relevance and distinction among all media, is companionship [...]

Most successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes encounter arguments – usually from management [...]

When you watch a fireworks display, the biggest explosion happens at the end, right? The show is over immediately after the biggest BOOM. If they continued after the finale setting off smaller [...]

Most interviews lose PPM meters because of poor execution. Conducting interviews effectively is paramount to attracting and maintaining listeners. Once your guest makes it through the interview [...]

Like all great content segments, start your show with a headline and content that grabs the listener’s attention. Condition listeners to know they will be entertained whenever they tune in. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]