How to Politely Disagree With Someone
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
What’s Unusual About Your Relationship?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Most Unique Holiday Tradition
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
Strangest Wedding Ever
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Mind Mapping Sensations
This Memorial weekend is like no other in our lifetime. Rather than celebrating the partial reopening of our country, we are honoring and memorializing the nearly 100,000 people who lost their [...]
Game: Pet Names
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
An Easy Explanation of Character Definition
To explain how character helps make an on air personality more memorable, I sometimes have players do a fun exercise called, How would Snow White do your traffic report? Radio traffic reports are [...]
Ten Tips from Pixar’s Creative Culture
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Marketing Life Cycles
All brands go through four distinct marketing life cycles, according to Theodore Levitt, a Harvard Economics professor and editor of the Harvard Business Review. He identified the stages of [...]
