Radio’s Ultimate Ad Power: Endorsements
Endorsements from trusted radio and podcast personalities can have as much, or even more, impact than a personal recommendation from a friend. When endorsements work, they deepen the host’s [...]
Radio’s Election Dilemma
A good friend told me she lost a longtime friend because of their different viewpoints on the presidential election. A recent article in Inc. warns managers about political tensions among [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
Randyism
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Randyism
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
