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You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]

The Randy Lane Company has long recognized the power of endorsements by the talent we coach. One of the positives of the pandemic is that high trust radio and podcast personalities have [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

This Memorial weekend is like no other in our lifetime. Rather than celebrating the partial reopening of our country, we are honoring and memorializing the nearly 100,000 people who lost their [...]

If you listen to drive time radio across the US and Canada, you notice that most entertainment segments air before commercials and only a produced station ID or jingle [...]

Spicy Thai noodles and cold Singha beer. Going for lunch was the first thing I did after my position was eliminated at Entercom in 2008. Spicy Thai food on a bad day is always a good choice. But [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Conventional PPM wisdom says interviews are death. Many shows even have a no interview rule. It’s true that even star interviews often tank in Nielsen. BUT, before you totally scrap interviews [...]

Like all great content segments, start your show with a headline and content that grabs the listener’s attention. Condition listeners to know they will be entertained whenever they tune in. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]