Local Isn’t a Location. It’s a Point of View
Radio has one advantage no algorithm can copy or streaming service can manufacture: you’re from here. But being local isn’t enough. The goal isn’t simply to talk about the community; it’s [...]
Get Interactive
When I start coaching a show, talents often say:“Nobody calls anymore.” Or: “Listeners in this market don’t call radio shows.” My response is, “That’s interesting, because several of our shows [...]
Get Real Relationship Stories and Interaction
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Radio Show Superpower: Listener Inclusion
By Mike Donovan Personality radio isn’t just about clever benchmarks, trending stories, or the latest celebrity drama. It’s about belonging. Listeners don’t want to feel like they’re on the [...]
Had No Idea They Were Famous
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Storystalking
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Radio and the Loneliness Epidemic
A study by PLOS Medicine reports that loneliness is comparable to smoking 15 cigarettes a day. “Americans are more lonely and socially disconnected than ever, and their isolation poses a serious [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
Who Talks More or Less on Your Show?
On a multi-person show, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an under-appreciated [...]
Timing Your Negotiation
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
