Local Isn’t a Location. It’s a Point of View
Radio has one advantage no algorithm can copy or streaming service can manufacture: you’re from here. But being local isn’t enough. The goal isn’t simply to talk about the community; it’s [...]
Radio has one advantage no algorithm can copy or streaming service can manufacture: you’re from here. But being local isn’t enough. The goal isn’t simply to talk about the community; it’s [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
By Mike Donovan Personality radio isn’t just about clever benchmarks, trending stories, or the latest celebrity drama. It’s about belonging. Listeners don’t want to feel like they’re on the [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Research such as The Jacobs Tech Survey highlights the growing appeal of local content. Yet, despite this trend, syndicated programming is gaining traction, particularly inside broadcasting [...]
My friend, colleague, and Radio Hall of Famer Downtown Joe Bryant was a co-host on The Bob Rivers Show for 25 years at KISW, KZOK, and KJR Seattle. Joe is celebrating his 10th anniversary as the [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Following another relentless round of layoffs and budget cuts, iHeart Media chairman Bob Pittman’s comments reignited radio’s still-raging debate about local versus syndication. The essence of [...]
We learn from our mistakes by observing what not to do. In the current Fortune issue, Doug McMillon, CEO of Walmart, noted, “It’s fun when the world tries to condemn a failure, and inside, you [...]
Films, TV shows, sports teams, podcasts, and radio shows are built around well-branded personalities and performers. The same is true with authors. When airport passengers pick up a book for [...]