Local Isn’t a Location. It’s a Point of View
Radio has one advantage no algorithm can copy or streaming service can manufacture: you’re from here. But being local isn’t enough. The goal isn’t simply to talk about the community; it’s [...]
Where Did You Get Good News?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Local Talent Working Long Distance
The biggest obstacle in hiring good talent is often geography. Smart broadcasters know that the survival of AM/FM radio depends more on talent than music alone. But finding personalities has [...]
Do Listeners Care About Local Content?
Syndicated shows have proven that great shows can succeed with zero local content. Radio is experiencing another burst in syndication this year. Concurrently, we see the appeal of local content [...]
