Humanize Radio
The bad news for radio: downsizing continues, revenues haven’t caught up to pre-Covid levels, commercial loads remain too high, listenership is declining especially with young people, music has [...]
What Are You Known For?
Today, successful brands stand for something bigger than their product, service, or show. For example, Patagonia is active in supporting our planet and climate change. Being known for [...]
Updating Your Station Brand
Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]
What a Character!
Remarkable characters are central to the success of every great radio show, podcast, and television show. Content-based shows typically achieve success quicker, yet they tend to decline in the [...]
Let’s Get Personal
In the heart of the pandemic, I wrote an article about the need to increase brand loyalty. Loyalty continues to be the crucial component to keep your brand thriving as we are hopefully [...]
Create a Community
Last week, Jeff McHugh outlined several ways to be a companion to listeners. As we enter the holiday season, people more than ever are craving companionship, connection, and community. Rather [...]
Increase Brand Loyalty
Earlier this week, Fred Jacobs wrote an insightful blog that referenced former Apple and Pepsi executive John Sculley’s article in The Drum. Sculley advises businesses during [...]
Insights from This Is Us
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
