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Great content starts with great talent. Always has. But in today’s media landscape, especially in radio, talent matters more than ever. Radio isn’t just about music, contests, or promotions [...]

In the first two seasons, Ted Lasso was a cultural and ratings sensation. It singlehandedly boosted Apple TV’s subscription rate. The show won a ton of Emmys, and the main characters were doing [...]

Why do we resist planning? The short answer: Because it requires work. Many shows see an idea in a prep service and just go with it. Recently, I had a coaching call with two shows in the same [...]

Remarkable characters are central to the success of every great radio show, podcast, and television show. Content-based shows typically achieve success quicker, yet they tend to decline in the [...]