Horizontal Teasing
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
As a Program Director, How Often Should I Meet With the Show?
In recent years, I worked with a top 10 market program director who met with an experienced morning show for 60-90 minutes every day! Most of the time he spent pontificating and telling [...]
Five Ways to Promote Morning Shows in Other Dayparts
A surprising fact from ratings data: The percentage of your station’s afternoon/evening audience that has never listened to your morning programming is high. Why? One major reason is you haven’t [...]
Updating Your Station Brand
Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]
Interview Insights From Oprah
We’ve been flooded with coverage of the Meghan and Harry bombshell interview. However, there’s much to be learned from Oprah’s masterful interview skills. Pre- and post-teasing CBS managed to [...]
How to Get the Respect Radio Deserves
To be a successful media star, you must capture the public’s attention. Ninty-three percent of Americans may use radio daily, but our product receives little media coverage compared to [...]
Take Me Out To The Ballgame
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Audio Of The Week – Leave It To Cleavage
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Show Opens: Yes or No?
by Randy Lane Most great radio and TV shows have opening theme music, songs or stagers that become familiar to listeners or viewers as a signal that the show is starting. It’s an [...]
Character Clip Promos
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
