The You Factor
Have you ever been to a party and gotten trapped with someone talking nonstop about themselves? Every other word is “I.” What a turnoff, and you want to escape. An article [...]
Ban Noncompete Clauses?
The Federal Trade Commission’s proposed new rule banning noncompete clauses in employee contracts could have a major impact across the media industry. Noncompete clauses in talent, sales, and [...]
How Stand-up Comedy Works in Sales
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Body Language for Sales
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Increase Brand Loyalty
Earlier this week, Fred Jacobs wrote an insightful blog that referenced former Apple and Pepsi executive John Sculley’s article in The Drum. Sculley advises businesses during [...]
Show Sponsors: a Checklist
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Show Sponsors: a Checklist
US radio ad revenue is flat at best, some companies are losing money and 2018 could be another tough year. Today’s successful on-air talent is stepping up the initiative in assisting the sales [...]
Why You Should Do Endorsement Commercials
When I worked with Jack Murphy at WKZL in Greensboro, one of the sponsors of his show was a coffee café called Kaffini’s. In some ways, Kaffini’s was the worst advertiser ever because [...]
40 Years, 40,000 Sales Calls
By Barry Drake I met Barry Drake just after he rehired lightning rod personality Bruce Bond at the legendary WINK 104 Harrisburg, PA in 1993. Barry was the CEO of Keymarket Communications and [...]
40 Years, 40,000 Sales Calls
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
