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Consultant Mark St. John and I learned, painfully, just how hard it is to replace a successful show when the legendary Mark & Brian left I-95 Birmingham for KLOS Los Angeles. We tried to do [...]

 In recent years, I worked with a top 10 market program director who met with an experienced morning show for 60-90 minutes every day! Most of the time he spent pontificating and telling [...]

A surprising fact from ratings data: The percentage of your station’s afternoon/evening audience that has never listened to your morning programming is high. Why? One major reason is you haven’t [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The bad news for radio: downsizing continues, revenues haven’t caught up to pre-Covid levels, commercial loads remain too high, listenership is declining especially with young people, music has [...]

In the late-80s, Mark St. John (Leighton Group Director of Programming) and I collaborated to build a new morning show for I95 Birmingham. We had a fun and lively dinner with two talents meeting [...]

This past week, I’ve been recharging my batteries on vacation in Tennessee. The KVJ Show West Palm Beach is a perpetual ratings juggernaut. Host Kevin Rolston is one of radio’s most creative and [...]

I was 13 years old when my brother-in-law gave me a parachute. He was in the Air Force and brought me home a little parachute they used for cargo. It was about the size of a fitted sheet. I knew, [...]

Q: When should a morning show begin and end? A: Start the show by 5 a.m. or at least 5:30 either live or running best of content. Repurposed A-level content between 5-6 a.m. gives the show a [...]

One morning, Randy woke up in San Diego and began listening to KSON in preparation for his workshop with morning hosts Tony and Kris. Randy was an hour into listening to the show when he noticed [...]