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Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]

There’s an adage in the film and television business that “if we don’t care about the characters, nothing else matters.” That holds true for radio and podcast shows as well. The likability factor [...]

There are many differences in the listening experience to radio shows and podcasts. Podcasts are more of a time investment, whereas, radio shows are typically listened to in short spurts. [...]

“If you’ve created a work culture where vulnerability isn’t okay, you’ve also created a culture where innovation and creativity aren’t okay.” – Dr. Brené Brown. Right now, the hot buzzword [...]

According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]

The most interesting characters have what we call “skewed opposite” traits. They have opposing endearing characteristics and flaws that make them relatable. Jeff McHugh looks into the [...]

“Podcasting has become the greatest companion medium because you can listen to a podcast and it can be a friend.” That’s a quote from Edison Research Senior VP Tom Webster speaking at the Podcast [...]

To explain how character helps make an on air personality more memorable, I sometimes have players do a fun exercise called, How would Snow White do your traffic report? Radio traffic reports are [...]