Archives

Taylor Swift is moving the needle more than any media personality, celebrity, influencer, or politician. Besides being a talented singer, songwriter, and musician, she’s also a positive role [...]

Films, TV shows, sports teams, podcasts, and radio shows are built around well-branded personalities and performers. The same is true with authors. When airport passengers pick up a book for [...]

When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t find a song or commercial, and for the life of me, I [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Being authentic and relating to your audience has never been more important than today. That means being highly aware of what you, your cohosts and listeners are feeling and going through [...]

If you are a reader of our newsletter, you may recall my adventure trying improvisational theatre last spring. Despite how terrible I was, I grew a lot from the experience. I signed up [...]

I was mesmerized and cringing while watching the Oscar-winning documentary Free Solo with Alex Hannold climbing over 3,000 feet of sheer granite on Yosemite’s El Capitan without ropes! [...]

We encourage talent to share stories and life experiences. Vulnerability is a powerful way to connect with the audience. However, if you are a new show or a new character on an established show, [...]

The one-two punch that propels female-targeted shows to big ratings is the combination of a sticky relationship benchmarkand relevant personal stories from the cast. Those stories connect best [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]