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Radio programmers have long believed contests persuade people to listen and listen longer. We are the only major medium still running them to encourage listening and to create awareness. The [...]

In the heart of the pandemic, I wrote an article about the need to increase brand loyalty. Loyalty continues to be the crucial component to keep your brand thriving as we are hopefully [...]

I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions [...]

Everyone’s home, but can smart speakers save the day for radio’s loss of drive time listeners? Amplifi Media CEO Steve Goldstein, gives us a clear perspective on the media winners and [...]

During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on [...]

Personalities will be even more crucial to the success of FM and podcasting in the future because of an increasing trend: social isolation. 40% of Americans reported in a 2018 study that they [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]