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“We have met the enemy, and he is us.” Walt Kelly’s famous Pogo line perfectly captures how radio executives and owners engineered their own crisis. It applies just as well to [...]

What makes certain radio and podcast personalities rise above the rest? Why do some hosts create instant connection, loyalty, and talk-worthy moments while others sound like background noise? [...]

The bad news for radio: downsizing continues, revenues haven’t caught up to pre-Covid levels, commercial loads remain too high, listenership is declining especially with young people, music has [...]

Today, successful brands stand for something bigger than their product, service, or show. For example, Patagonia is active in supporting our planet and climate change. Being known for [...]

Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]

Remarkable characters are central to the success of every great radio show, podcast, and television show. Content-based shows typically achieve success quicker, yet they tend to decline in the [...]

In the heart of the pandemic, I wrote an article about the need to increase brand loyalty. Loyalty continues to be the crucial component to keep your brand thriving as we are hopefully [...]

Last week, Jeff McHugh outlined several ways to be a companion to listeners. As we enter the holiday season, people more than ever are craving companionship, connection, and community. Rather [...]

Earlier this week, Fred Jacobs wrote an insightful blog that referenced former Apple and Pepsi executive John Sculley’s article in The Drum. Sculley advises businesses during [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]