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Radio has one advantage no algorithm can copy or streaming service can manufacture: you’re from here. But being local isn’t enough. The goal isn’t simply to talk about the community; it’s [...]

We don’t “sit down” with content the way we once did. Today, we consume ideas, information, and entertainment in short, fast, compressed moments, clips instead of complete narratives. We scroll. [...]

Taylor Swift is moving the needle more than any media personality, celebrity, influencer, or politician. Besides being a talented singer, songwriter, and musician, she’s also a positive role [...]

What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]

FOX Sports commentator and soccer legend Carli Lloyd kicked a hornets nest talking openly about her former teammates on the US Women’s National Team in the 2023 Women’s World Cup. “Uninspiring, [...]

What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]

Randy Lane recently wrote about the one thing all great media presenters have in common: planning. Planning requires discipline, which is defined as “training oneself to do something in a [...]

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]

“94.1 WXXX, the ‘90’s to now with Jack and Jill in the morning.” You’ve heard this dictated script hundreds of times. The problem is that air talent can be triggered to go on autopilot [...]

The isolation and separation we are experiencing has created a deep desire for human connection. With no fans in the seats, TV sports coverage has responded with crowd noise and human cutouts. [...]