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Back in the day, there was a morning show character formula called “Dick, Dork, Dear.” It was simple and easy to remember. Many shows tried to force themselves into that three-person box. But [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Following another relentless round of layoffs and budget cuts, iHeart Media chairman Bob Pittman’s comments reignited radio’s still-raging debate about local versus syndication. The essence of [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The primary reason that Americans listen to radio (besides that it is free) is for deejays and personalities. Memorable on-air characters are significantly more important to radio listeners than [...]

Audiences are captivated by episodic content like the dramatic series Yellowstone, the melodramatic series Virgin River, and successful podcasts like True Crime All the Time. Each episode reveals [...]

Does your show have a villain or lightning rod character with an extreme, malicious, or mischievous point of view? The antagonist could be a cast member, a bumbling boss, or any character whose [...]

Dictionary.com defines drama as “a dialogue or story involving conflict or contrast of character.” The most listened to audio shows and the most viewed TV shows are fueled by high drama. [...]

Recent studies conclude that people are feeling more disconnected and socially isolated. It’s understandable that listeners and viewers are connecting to shows that are based [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]